Ebook Public Relations: Strategies and Tactics (11th Edition)
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Public Relations: Strategies and Tactics (11th Edition)
Ebook Public Relations: Strategies and Tactics (11th Edition)
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Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
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Product details
Hardcover: 624 pages
Publisher: Pearson; 11 edition (March 28, 2014)
Language: English
ISBN-10: 9780205960644
ISBN-13: 978-0205960644
ASIN: 0205960642
Product Dimensions:
8.2 x 1.2 x 10.2 inches
Shipping Weight: 2.8 pounds (View shipping rates and policies)
Average Customer Review:
3.6 out of 5 stars
26 customer reviews
Amazon Best Sellers Rank:
#242,269 in Books (See Top 100 in Books)
This book is a great supplement to an introductory or intermediate college/university PR course. It is an easy read with great excerpts, contexts, and miscellaneous aspects that aid your reading and understanding. A lot of real-world examples are available which are most helpful to someone that has little experience in the real field. Furthermore, the book hits on very good points in an organized and structured manner. I liked the book so much that I have to decided to read into it further after my course has ended and study more of it for tips, suggestions, and practice.
Excessively wordy explanations, author uses two hundred words when thirty will do. Not a very good overall picture of public relations. My brother works as a PR executive and glanced this book over laughing. He said more than ninety percent was incorrect
Heavy on strategy and high-level principles. I wish there were more on tactics and their execution. Very light on social media.
Great book with lots of great information. Some things seems too wordy. The author could’ve chipped some stuff out, but can’t complain too much.
Informative, clear, and relevant text. Accessible for any level of PR studies.Not machine washable (learned from experience).
Needed for school
I bought this in preparation for the APR test. It has a lot of good information and I use it regularly.
THIS BOOK HAS PAGES 358-391 MISSING!! I PAID FULL COST FOR A NEW BOOK!! I WANT MY MONEY BACK!
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