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Services Marketing By Ravi Shanker
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- Sales Rank: #13199510 in Books
- Published on: 2002-08-01
- Original language: English
- Dimensions: 9.45" h x 7.09" w x .0" l, 1.10 pounds
- Binding: Paperback
- 656 pages
Review
"It is a timely volume that the author has put together very thoughtfully. The detailed introductory chapter followed by sector specific essays in an excellent organisation for the book." A Parasuraman, Professor at the University of Miami --iilm
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